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Main » 2013 » July » 16 » Entrepreneurs - Can Your Web Pages Pass This Acid Test- by Sue Painter
12:33 PM Entrepreneurs - Can Your Web Pages Pass This Acid Test- by Sue Painter |
| Entrepreneurs - Can Your Web Pages Pass This Acid Test? by Sue Painter Website
design is both an art and a science. If you are an entrepreneur, your website is
critical for visibility, and, as I like to remind my clients, your website is
absolutely never done. It will (or should be) ever-growing and changing.Think
about it this way � your website is your "bricks and mortar store." It is your
visible representation of your business. When you go off to the mall and walk
past a store front, your eyes automatically shoot to the windows to check out
the merchandise, right? And if you are someone who goes to the mall often,
you'll scan the windows to see what's different and new from the last time you
walked past.Websites can do this, too. In fact, to work well for you, your
website MUST do this. You need eye candy, just like the stores at the mall.
Large retailers who have online presences now (and who doesn't) try mightily to
get you to look at their windows virtually. If you buy a Sketcher shoe, for
example, when you check out online Sketcher will offer to e-mail you once a week
and let you know the newest Sketcher styles. So will Cole Haan. (Can you post by
haiyan701 tell I like shoes?). You can do the same thing with your website,
e-zine and autoresponders. The trick is to always have fresh content that your
market wants to hear about, and to design your pages well.Let's give each page
of your website the acid test. These three very important questions came up in a
conversation I had the other day with Michael Port, a friend who can safely be
called a marketing guru (in fact, the Wall Street Journal DOES call Michael a
marketing guru). I've been pondering these ever since we talked, and I suggest
you ponder, too!1 Charlotte
Olympia Birthday Leo Zodiac Smoking Slipper In Orange. Who is coming to this
website page?2. What do you want the person to do on this page?3. How are you
going to get the person to do it?Pithy questions, huh Charlotte
Olympia Birthday Pisces Zodiac Suede Smoking Slipper In Purple? I'd add a
fourth question, too, which is "what is this page title and why?"Give each of
your web pages this acid test. I'll just bet that, like me, you'll be planning
some page changes. Which is as it should be, because, remember, your website is
never done. Just like a retail store never stops changing its merchandise and
signage around, an entrepreneur must change her website around. New content is
key for your website to work for you.
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